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Journal of Arts, Society, and Education Studies

Volume 4, 2022 - Issue 1

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Journal Article

AI in E-commerce: Revolutionizing Customer Experience and Business Operations

by Sarah Williams 1,*
1
University of Zadar
*
Author to whom correspondence should be addressed.
JASES  2022 4(1):90; https://doi.org/10.xxxx/xxxxxx
Received: 15 January 2022 / Accepted: 15 February 2022 / Published Online: 20 March 2022
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Abstract

This paper examines the transformative impact of artificial intelligence (AI) on e-commerce, focusing on how AI technologies are revolutionizing customer experience and business operations in online retail. Through an analysis of case studies and industry trends, the study explores how AI-powered tools such as recommendation engines, chatbots, and predictive analytics are reshaping various aspects of e-commerce, including product discovery, personalized marketing, and supply chain management. It discusses the potential benefits of AI in enhancing customer engagement, increasing conversion rates, and optimizing inventory management, while also addressing challenges related to data privacy, algorithmic bias, and ethical considerations. Additionally, the paper explores the role of AI in enabling innovative business models such as on-demand delivery, dynamic pricing, and anticipatory shipping. Furthermore, it discusses the importance of responsible AI deployment, transparency, and accountability in ensuring trust and consumer confidence in e-commerce platforms. The findings highlight the need for continuous innovation and collaboration between e-commerce companies, AI developers, and regulators to realize the full potential of AI in driving growth and competitiveness in the digital marketplace.

Keywords: Artificial Intelligence; E-commerce; Customer Experience; Business Operations; Recommendation Engines; Chatbots; Predictive Analytics; Supply Chain Management; Personalized Marketing;
Copyright: © 2022 by Williams. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) (Creative Commons Attribution 4.0 International License). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

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ACS Style
Williams, S. AI in E-commerce: Revolutionizing Customer Experience and Business Operations. Journal of Arts, Society, and Education Studies, 2022, 4, 90. doi:10.xxxx/xxxxxx
AMA Style
Williams S. AI in E-commerce: Revolutionizing Customer Experience and Business Operations. Journal of Arts, Society, and Education Studies; 2022, 4(1):90. doi:10.xxxx/xxxxxx
Chicago/Turabian Style
Williams, Sarah 2022. "AI in E-commerce: Revolutionizing Customer Experience and Business Operations" Journal of Arts, Society, and Education Studies 4, no.1:90. doi:10.xxxx/xxxxxx

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References

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