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Journal of Arts, Society, and Education Studies

Volume 4, 2022 - Issue 2

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AI in Retail: Revolutionizing Customer Experience and Supply Chain Management

by Susan Jackson 1,*
1
University of Tartu
*
Author to whom correspondence should be addressed.
JASES  2022 4(2):98; https://doi.org/10.xxxx/xxxxxx
Received: 14 April 2022 / Accepted: 10 May 2022 / Published Online: 15 June 2022
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Abstract

This paper investigates the transformative impact of artificial intelligence (AI) in the retail sector, focusing on how AI technologies are revolutionizing customer experience and supply chain management. Through an analysis of case studies and industry reports, the study explores how AI-driven innovations such as recommendation systems, personalized marketing, and demand forecasting are reshaping various aspects of retail operations, including inventory management, pricing strategies, and customer engagement. It discusses the potential benefits of AI in improving sales performance, enhancing customer satisfaction, and optimizing operational efficiency, while also addressing challenges related to data privacy, consumer trust, and workforce adaptation. Additionally, the paper examines the role of AI in enabling omnichannel retail experiences, by integrating online and offline channels and providing seamless shopping experiences across touchpoints. Furthermore, it discusses the importance of data-driven decision-making, agile business processes, and collaboration between retailers and technology partners in harnessing the full potential of AI in retail. The findings underscore the transformative power of AI in creating more personalized, efficient, and resilient retail ecosystems for the digital age.

Keywords: Artificial Intelligence; Retail; Customer Experience; Supply Chain Management; Recommendation Systems; Personalized Marketing; Demand Forecasting; Omnichannel Retail;
Copyright: © 2022 by Jackson. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) (Creative Commons Attribution 4.0 International License). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

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ACS Style
Jackson, S. AI in Retail: Revolutionizing Customer Experience and Supply Chain Management. Journal of Arts, Society, and Education Studies, 2022, 4, 98. doi:10.xxxx/xxxxxx
AMA Style
Jackson S. AI in Retail: Revolutionizing Customer Experience and Supply Chain Management. Journal of Arts, Society, and Education Studies; 2022, 4(2):98. doi:10.xxxx/xxxxxx
Chicago/Turabian Style
Jackson, Susan 2022. "AI in Retail: Revolutionizing Customer Experience and Supply Chain Management" Journal of Arts, Society, and Education Studies 4, no.2:98. doi:10.xxxx/xxxxxx

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