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Journal of Arts, Society, and Education Studies

Volume 4, 2022 - Issue 3

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Journal Article

AI in Retail: Transforming Customer Experience and Supply Chain Management

by Elizabeth Martin 1,*
1
University of Limerick
*
Author to whom correspondence should be addressed.
JASES  2022 4(3):108; https://doi.org/10.xxxx/xxxxxx
Received: 10 July 2022 / Accepted: 17 August 2022 / Published Online: 15 September 2022
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Abstract

This paper investigates the transformative role of artificial intelligence (AI) in the retail industry, focusing on how AI technologies are revolutionizing customer experience and supply chain management. Through an analysis of case studies and industry reports, the study explores how AI-driven solutions such as personalized recommendations, demand forecasting, and inventory optimization are reshaping various aspects of retail operations, including marketing, sales, and logistics. It discusses the potential benefits of AI in improving customer engagement, increasing sales, and reducing operational costs, while also addressing challenges related to data privacy, ethical considerations, and workforce adaptation. Additionally, the paper examines the role of AI in enabling more personalized and seamless shopping experiences, by analyzing customer behavior data and providing real-time assistance and recommendations. Furthermore, it discusses the importance of data integration, collaboration between retailers and technology providers, and investment in AI talent and infrastructure in harnessing the full potential of AI in retail. The findings underscore the transformative power of AI in creating more dynamic, efficient, and customer-centric retail ecosystems for the future of commerce.

Keywords: Artificial Intelligence; Retail; Customer Experience; Supply Chain Management; Personalized Recommendations; Demand Forecasting; Inventory Optimization;
Copyright: © 2022 by Martin. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) (Creative Commons Attribution 4.0 International License). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

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ACS Style
Martin, E. AI in Retail: Transforming Customer Experience and Supply Chain Management. Journal of Arts, Society, and Education Studies, 2022, 4, 108. doi:10.xxxx/xxxxxx
AMA Style
Martin E. AI in Retail: Transforming Customer Experience and Supply Chain Management. Journal of Arts, Society, and Education Studies; 2022, 4(3):108. doi:10.xxxx/xxxxxx
Chicago/Turabian Style
Martin, Elizabeth 2022. "AI in Retail: Transforming Customer Experience and Supply Chain Management" Journal of Arts, Society, and Education Studies 4, no.3:108. doi:10.xxxx/xxxxxx

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References

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