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Journal of Arts, Society, and Education Studies

Volume 4, 2022 - Issue 4

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Journal Article

AI in Customer Service: Enhancing Support and Satisfaction

by Elizabeth Lopez 1,*
1
Aberystwyth University
*
Author to whom correspondence should be addressed.
JASES  2022 4(4):119; https://doi.org/10.xxxx/xxxxxx
Received: 15 October 2022 / Accepted: 15 November 2022 / Published Online: 16 December 2022
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Abstract

This paper explores the transformative impact of artificial intelligence (AI) in customer service, focusing on how AI technologies are enhancing support and satisfaction. Through an analysis of case studies and industry insights, the study investigates how AI-driven solutions such as chatbots, sentiment analysis, and predictive analytics are reshaping various aspects of customer support, including query resolution, feedback management, and personalized assistance. It discusses the potential benefits of AI in improving response times, reducing customer service costs, and increasing customer satisfaction, while also addressing challenges related to privacy concerns, data accuracy, and algorithmic biases. Additionally, the paper examines the role of AI in enabling more proactive and personalized customer interactions, by analyzing customer data, anticipating needs, and providing contextually relevant responses. Furthermore, it discusses the importance of collaboration between businesses, AI vendors, and regulatory bodies, investment in AI training and integration, and transparency in AI-powered customer service to build trust and foster positive customer relationships. The findings underscore the transformative power of AI in creating more efficient, responsive, and satisfying customer service experiences to meet the evolving expectations of today's consumers.

Keywords: Artificial Intelligence; Customer Service; Support; Satisfaction; Chatbots; Sentiment Analysis; Predictive Analytics;
Copyright: © 2022 by Lopez. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) (Creative Commons Attribution 4.0 International License). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

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ACS Style
Lopez, E. AI in Customer Service: Enhancing Support and Satisfaction. Journal of Arts, Society, and Education Studies, 2022, 4, 119. doi:10.xxxx/xxxxxx
AMA Style
Lopez E. AI in Customer Service: Enhancing Support and Satisfaction. Journal of Arts, Society, and Education Studies; 2022, 4(4):119. doi:10.xxxx/xxxxxx
Chicago/Turabian Style
Lopez, Elizabeth 2022. "AI in Customer Service: Enhancing Support and Satisfaction" Journal of Arts, Society, and Education Studies 4, no.4:119. doi:10.xxxx/xxxxxx

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References

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