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Analysis of the "Living Heritage" Transmission Path of Mongolian Long Song in Tekes County, Xinjiang Uygur Autonomous Region
Abstract
In recent years, the rise of digital communication platforms such as WeChat, Weibo, and short video platforms has transformed traditional media and diversified transmission channels. Relying on multimedia platforms and various offline folk activities, the transmission paths of the Mongolian Long Song in Tekes County have expanded, achieving simultaneous online and offline transmission, as well as individual and collective transmission. This enables learners who are passionate about the Mongolian Long Song in Tekes County to not only engage in self-learning through multimedia but also receive personal instruction from veteran artists. Additionally, due to Tekes County’s unique natural landscapes and historical architecture, tourism in the area has flourished. Under the guidance of the local government, the region has successfully integrated the transmission of Mongolian Long Song with tourism, gradually establishing a unique "living heritage" transmission path for the Mongolian Long Song in Tekes County.
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