The Promotion of Mandarin in Ethnic Minority Areas: A Case Study of Xiar Town, Jiulong County, Ganzi
Abstract
In the context of multicultural integration, the promotion of Mandarin in ethnic minority areas faces new challenges and opportunities. This study takes Xiar Town, Jiulong County, Ganzi, as an example to explore specific approaches for promoting Mandarin in ethnic minority regions. First, the research examines the practical implementation of Mandarin promotion efforts, such as the establishment of Mandarin training classes and the organization of Mandarin speech competitions, analyzing their impact on improving local residents' Mandarin proficiency. Second, the study investigates how Mandarin promotion can be advanced while respecting local language habits and cultural traditions, emphasizing the importance of cultural integration. Finally, strategies that align with local culture and values are summarized, providing insights and references for the promotion of Mandarin in ethnic minority areas.
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