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Journal of Arts, Society, and Education Studies

Volume 7, 2025 - Issue 2

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Design Strategies for the Development of Cultural and Creative Products in the Context of Rural Revitalization

by Chenxi Yue 1 ,  Yingquan Wang 1,*  and  Jingyi Chen 1
1
College of Design and Fine Arts, Qingdao Huanghai University, Qingdao, China
*
Author to whom correspondence should be addressed.
JASES  2025 7(2):236; https://doi.org/10.69610/j.ases.2025030102
Received: / Accepted: / Published Online: 1 March 2025
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Abstract

With the advancement of the rural revitalization strategy, the development of cultural and creative products has become a crucial approach to promoting rural economic growth, cultural heritage preservation, and social innovation. This study focuses on the integration of rural revitalization and explores design strategies for cultural and creative products. First, it examines the advantages of developing rural cultural and creative products, including cultural empowerment, industrial synergy, and rural social innovation. Then, from a design perspective, it elaborates on innovative strategies such as personalized and intelligent design, the revitalization of intangible cultural heritage, and brand development. Additionally, it integrates emerging technologies to facilitate the digital transformation and immersive experience of rural cultural and creative products. Finally, the study proposes a systematic approach based on material and process innovation and green sustainable design to enhance product aesthetics, functionality, and environmental friendliness. By constructing a comprehensive development framework, rural cultural resources can be effectively transformed into marketable products, achieving a coordinated balance between economic, cultural, and ecological benefits and providing long-term industrial support for rural revitalization.

Keywords: Rural revitalization; cultural and creative product design; cultural innovation; green sustainability; digital transformation.;
Copyright: © 2025 by Yue, Wang and Chen. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) (Creative Commons Attribution 4.0 International License). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

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ACS Style
Yue, C.; Wang, Y.; Chen, J. Design Strategies for the Development of Cultural and Creative Products in the Context of Rural Revitalization. Journal of Arts, Society, and Education Studies, 2025, 7, 236. doi:10.69610/j.ases.2025030102
AMA Style
Yue C, Wang Y, Chen J. Design Strategies for the Development of Cultural and Creative Products in the Context of Rural Revitalization. Journal of Arts, Society, and Education Studies; 2025, 7(2):236. doi:10.69610/j.ases.2025030102
Chicago/Turabian Style
Yue, Chenxi; Wang, Yingquan; Chen, Jingyi 2025. "Design Strategies for the Development of Cultural and Creative Products in the Context of Rural Revitalization" Journal of Arts, Society, and Education Studies 7, no.2:236. doi:10.69610/j.ases.2025030102

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References

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