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The Narrative Domain and Industrial Restructuring of Micro-Drama in Media Fusion: Post-Film Era Perspectives

by Xuheng Xu 1,2
1
Macau University of Science and Technology
2
Zhejiang Vocational Academy of Art
*
Author to whom correspondence should be addressed.
Received: / Accepted: / Published Online: 11 April 2025

Abstract

This article explores the narrative domain and industrial restructuring phenomenon of micro dramas in the context of media convergence in the post film era. Based on the theory of media fusion and classical film theory, this study analyzes the profound impact of micro dramas as an emerging form of media on film art and digital narrative space.  In terms of spatial changes, micro dramas have shifted from widescreen to vertical screen, triggering differences in aesthetics and ideology, and challenging traditional film viewing habits. In terms of time reconstruction, immersive storytelling has been replaced by fragmented fast-paced production, and the production process has also been transformed from traditional modes to data-driven rapid production modes.  The film industry has undergone a platform transformation, with the studio model gradually giving way to MCN (Multi Channel Network) institutions. The role of creators has shifted to algorithm optimizers, and the distribution and screening channels have shifted from cinema centers to cloud based dominance. At the level of cultural influence, the emergence of micro dramas has challenged the effectiveness of classical film semiotic theory.  The viewing experience has shifted from deep gaze to instant clicking, and the fan culture has also shifted from professional film reviews to barrage interaction. Research has found that while preserving film art, micro dramas have promoted innovation in industrial governance models, balanced algorithms and creative freedom, and continuously adapted film theory to the new media environment.  Finally, this article explores the aesthetic innovation, industrial governance, and theoretical update paths of film in the future possibilities, providing in-depth insights into the development of micro dramas under media convergence in the post film era.


Copyright: © 2025 by Xu. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) (Creative Commons Attribution 4.0 International License). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

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ACS Style
Xu, X. The Narrative Domain and Industrial Restructuring of Micro-Drama in Media Fusion: Post-Film Era Perspectives. Journal of Arts, Society, and Education Studies, 2025, 7, 243. doi:10.69610/j.ases.20250411
AMA Style
Xu X. The Narrative Domain and Industrial Restructuring of Micro-Drama in Media Fusion: Post-Film Era Perspectives. Journal of Arts, Society, and Education Studies; 2025, 7(2):243. doi:10.69610/j.ases.20250411
Chicago/Turabian Style
Xu, Xuheng 2025. "The Narrative Domain and Industrial Restructuring of Micro-Drama in Media Fusion: Post-Film Era Perspectives" Journal of Arts, Society, and Education Studies 7, no.2:243. doi:10.69610/j.ases.20250411

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